Thriving Through Legacy: The Story of Sam’s Caribbean Marketplace.

Thriving Through Legacy: The Story of Sam’s Caribbean Marketplace.

Boukan News, 05/01/2025 – In 1979, Andrew Morris arrived in New York from Jamaica with just $50 in his pocket. Like so many immigrants, he came searching for opportunity—never imagining that one day, he would become “Sam,” the namesake behind one of the most cherished Caribbean marketplaces in the United States.

Back then, Andrew had no experience in retail. What he did have was a keen sense of purpose and an enduring love for his culture. After earning his MBA from Columbia University and building a successful career in publishing, he found himself on the edge of a bold decision—one that would change his life and the lives of countless others in the Caribbean diaspora.

“I had a great job, making good money,” he recalled. “But I couldn’t find the foods I grew up with. I’d drive all over Long Island and still couldn’t get a loaf of hard dough bread or a proper spice bun.”

That hunger—for more than just food—ignited something deeper. In 1993, Andrew quit his job and launched Sam’s Caribbean Marketplace in West Hempstead, New York. The store was named in honor of his late father-in-law, Sam, who passed away suddenly just as Andrew was laying the foundation for the business. “He left for work one day and never came home,” Andrew said. “Naming the business after him felt right. It gave comfort to my wife and me.”

Crucial to that survival—and to its long-term success—has been Jean, Andrew’s wife. Behind the scenes, Jean’s strength, encouragement, and tireless support have been instrumental. From helping bake the first batches of patties to managing operations and nurturing staff like family, Jean has been the steady force, making Andrew’s dream possible. Together, they’ve not only built a business but preserved a Caribbean legacy—right in the heart of Long Island.

But the journey forward was anything but smooth. With no retail experience, Andrew sought advice from SCORE (the Service Corps of Retired Executives). His business plan was rejected, and the advisor told him there wasn’t a viable Caribbean market in the area. Still, he pressed on—securing permits, advertising in Newsday, and preparing to open his doors. Then, just days before launch, the village revoked his permit due to a sudden zoning change.

That delay nearly cost him a $50,000 bank loan, and the future of Sam’s hung in the balance. “We opened under threat of being shut down,” he said. “But I wasn’t giving up.” With legal persistence and the support of the local mayor, Sam’s stayed open—and that loan eventually came through. The dream survived.

Today, Sam’s Caribbean Marketplace is much more than a grocery store. It’s a community hub, a cultural preservation site, and a living reminder of the strength and resilience of Caribbean families in America. With over 1,200 products ranging from fish tea, Haitian Djon Djon ( black mushroom), and jerk seasoning to herbal remedies and fresh-baked patties, Sam’s is a taste of home—served with pride.

And it’s evolving. Today, Sam’s Restaurant offers AI-powered same-day delivery within a 100-mile radius and even allows customers to send groceries to loved ones in Jamaica. The store embraces technology while staying true to its roots. Music from the islands fills the aisles. Familiar accents mingle in conversation. Children stop in for patties just like their parents once did. “It feels like you just stepped off a plane in Kingston, Bridgetown, or Port of Spain,” Andrew says with a smile.

Now entering his 60s, Andrew is looking toward the next generation. His children, born and raised in the U.S., proudly identify with their Caribbean roots. “Preserving that connection is everything,” he says. “Our children are the bridge between where we came from and where we’re going.”

For Caribbean Americans, the message is clear: honor your roots while embracing your role in shaping America’s cultural fabric. Andrew’s story proves that you can celebrate your heritage without losing your place in this country’s future.

“In this melting pot, every flavor matters,” Andrew says. “And the Caribbean? We bring spice, soul, and strength.”

Pierre R. Raymond
Haitian-American Poet,
Journalist and Educator